Wine Trends for 2025
Jan 17th 2025
As we look ahead to 2025, the world of wine is evolving at a rapid pace, with new trends reshaping the way we discover, enjoy, and pair our favorite bottles! From economic to social changes, the industry is embracing change in exciting ways. The growing demand for healthier choices and a shift towards more personalized wine experiences reflect a broader cultural shift towards authenticity, sustainability, and exploration. We’ll dive into the top wine trends to watch for in 2025 and what they mean for our fellow wine lovers!
Universal Trends in the Wine Industry
The Sparkling Shift
Moderation is becoming more attainable and desired for 2025. For many consumers, there is a great tendency to socialize without alcohol or low-alcohol alternatives. This new fad drives a new surge in lower ABV wines, such assparkling wines that can maintain a high-quality flavor profile in these new wine-related drinks. The growing preference for dry sparkling wines is closely tied to health-conscious trends in the United States and Canada. Around 43% of consumers choose lower-calorie wine options, with dry varieties leading. Dazzling cocktails containing prosecco and champagne lead cocktails will be at an all-time high in 2025.
Savory Rather than Sweet
Sweet tooths are decreasing in popularity as savory flavors and ingredients tend to rise steadily. People most likely will finish a dry, savory bottle of wine rather than a sweet, sticky dessert wine. Dessert wines will still have their spotlight at the dinner table, but in consumption, more rich and zesty wines are being picked up on the market.
From Red to White
Red wine’s dominance in the category may finally be coming to an end. While Cabernet and Merlot gained popularity with claims of health benefits due to their polyphenol content, the health halo surrounding red wine has faded. As a result, wine drinkers are increasingly turning to its lighter, lower-ABV counterpart: white wine. Varieties with high acidity and low alcohol, such as Pinot Gris and Sauvignon Blanc, are particularly appealing to consumers who are grappling with mixed messages about alcohol consumption. In production, Sauvignon Blanc has been on the rise in New Zealand and Napa Valley vineyards, making us excited for all the crisp whites that will be hitting the market soon enough!
Drinking at Home
Going out to drink is expensive, simple as that. We all want a chance to save on our hobbies and social gatherings. This new reality will continue to influence how and when we go out and whether we dine or drink at restaurants. This trend will affect the pricing and quality of the wines we purchase. We suspect people will finally utilize their Pinterest boards for those wine gatherings at home! Small, cozy wine bars will also get spotlighted for their homebody aesthetic and a more personalized experience.
Global Influences
Everyone loves to try a new drink, especially one that they can brag about to their friends or blog about it being inspired by foreign places. Globally inspired flavors have hit the market with stride, in addition to our already belovedItalian andFrench wines! More drinks tied closely to different cultures will have us running to the wine aisles. As the world becomes more open and inclusive, we crave to try these unknown flavors and have something to connect us internationally.
More than just a Drink
This trend has grown since we were welcome to leave our homes after being stuck behind computer screens. Desiring personal connections and immersive experiences has become a high business priority. This affects the wine world with the rise of wine bars, close customer service, andwine clubs that curate your taste profiles. Shopping locally goes hand in hand with a custom experience, as it helps foster a sense of community, supports productivity, improves the quality of goods, and exposes you to new things
Shopping Local
Shopping local is expected to be a key wine trend in 2025 as consumers increasingly prioritize supporting local businesses and reducing their environmental footprint. When people focus on their local goods, the value goes up to producing higher quality goods furthermore improving the community. The trend is further supported by the desire to strengthen personal connections and celebrate regional cultures, making local wine shops and wineries a natural focal point for wine enthusiasts in 2025. Your next favorite bottle is just around the corner, literally!
Wine Clubs
Wine clubs will continue trending in 2025 due to the blend of convenience, personalization, and community engagement they provide! With tailored wine selections, exclusive offerings, and educational content, our Club Jeroboam caters to our members seeking unique experiences and a deeper connection to wine culture! When you are a member of ours, you will receive discounts, monthly partnerships, exclusive access, tastings and events. We value a sense of community and personal connection along with premium customer service with wines delivered right to your doorstep. Choose from our membership selections to find what’s best for you, and let’s wine down together—one bottle at a time!
It’s clear that the world of wine is evolving in exciting and innovative ways, driven by shifts in consumer behavior, lifestyle preferences, and a renewed focus on community and sustainability. Whether it’s exploring lower-alcohol options, embracing local wines, or enjoying a more personalized wine experience through clubs, the trends we’re seeing reflect a growing desire for authenticity and connection. As wine lovers, we’re entering an era where our choices have a deeper impact from the wines we drink to the communities we support. Cheers to discovering new flavors, building stronger connections, and savoring every moment with the perfect glass in hand!